Legal

Privacy policy

How I collect, use and look after your personal information when you visit this website, book a call, or work with me.

Last updated: 14 July 2026

Who I am

I’m Kelly Goodale, trading as Rest & Reassured Sleep Consultancy. I provide gentle sleep support for babies and young children, entirely by video consultation across the UK. For UK data protection law, I am the data controller for the personal information described here.

Website: restandreassured.com
Email: kelly@restandreassured.com

What this website collects

By default, nothing personal. This site has no accounts and no payment pages.

Three things can involve your data:

  • The enquiry form (only if you use it). If you send me a message through the form on the homepage, I receive your name, email address, your phone number if you choose to give it, and your message. It is delivered to my email inbox by Orchestrix, the studio that builds and hosts this website for me, and a copy is kept securely so an enquiry is never lost. I use it only to reply to you.
  • Analytics (only if you say yes).If you accept on the cookie banner, Microsoft Clarity records how the site is used: pages visited, clicks and scrolling, and general device and browser information. It helps me see what’s useful and what’s confusing. It is never used for advertising, and it does not run at all if you decline.
  • Server logs. Like almost every website, the server that hosts this site keeps short-term technical logs (including IP addresses) for security and to keep the site running properly.

Cookies

The only cookies this site sets are Microsoft Clarity’s analytics cookies, and only after you accept them:

NameSet byPurposeLasts
_clckMicrosoft ClarityRecognises your browser across visitsUp to 1 year
_clskMicrosoft ClarityJoins the pages of one visit together1 day
CLIDMicrosoft ClarityIdentifies the first time Clarity saw this browserUp to 1 year

Your choice itself is remembered in your browser’s local storage (not a cookie), so the banner doesn’t ask you on every page. You can change your mind at any time using the link, which also lives in the footer of the homepage, or by clearing this site’s data in your browser.

Booking a call

The “book a discovery call” buttons take you to Calendly, a scheduling service, where you give your name, email address and chosen time. Calendly handles that information under its own privacy policy, and shares your booking details with me so I can hold the call.

If you contact me or become a client

When you email or message me, I keep your contact details and our conversation so I can reply and support you. If we work together, I also collect what I need to help your family: notes from our consultation, your child’s sleep log, and our WhatsApp messages during your support period.

I use this information only to:

  • Respond to your enquiry and hold your discovery call
  • Create and deliver your personalised sleep plan
  • Support you during your package (including by WhatsApp)
  • Keep basic business and accounting records

My lawful bases are: contract(providing the service you’ve asked for), legitimate interests (responding to enquiries and running my business), legal obligation (tax and accounting records) and consent (analytics cookies, and any testimonial or photo you agree I can share). You can withdraw consent at any time by contacting me.

Who I share information with

I never sell your information. I share it only with:

  • Service providers who make the business run: Orchestrix (who host this website and deliver enquiry-form messages to me), Calendly (booking), WhatsApp (support messages), Microsoft Clarity (analytics, with your consent) and my email provider
  • Professional advisers such as an accountant, where needed
  • Authorities, if the law requires it

Some of these providers (Microsoft, Calendly, WhatsApp) may process data outside the UK. Where they do, they rely on recognised safeguards such as the UK’s data-bridge and standard contractual clauses.

How long I keep things

  • General enquiries: up to 12 months
  • Client records (consultation notes, sleep plans): up to 6 years, in line with legal, tax and insurance requirements
  • Testimonials you’ve agreed I can use: until you ask me to take them down
  • Analytics data: according to Microsoft Clarity’s retention settings

Your rights

Under UK data protection law you can ask to see the information I hold about you, have it corrected or deleted, restrict or object to how I use it, and withdraw any consent you’ve given. Just email me at kelly@restandreassured.com — I may need to confirm your identity first.

Complaints

If you’re unhappy with how I’ve handled your information, please contact me first so I can put it right. You can also complain to the Information Commissioner’s Office (ICO): ico.org.uk, telephone 0303 123 1113.

Changes to this policy

If anything here changes, the updated version will appear on this page with a new date at the top.